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First, the business
My friend Dennis used to tell me, âIâm an accountant with the soul of an artist.â Thatâs all very well, Iâd counter, but every successful artist also needs the mind of an accountant. (Luckily, I never believed in that now-discredited left-brain, right-brain malarkey.)
On March 8-9, Iâll be presenting at the first Sedona Entrepreneurial Artist Development Program. This is open to Arizona residents aged 18 and over. The two-day intensive covers a range of topics from financial management and marketing to crafting an artist statement, developing work samples and selling artwork online. My part will be accounting for artists, and I plan to make it exciting.
Even if you hire someone to do your taxes, you still need to understand what expenses to record and what donât matter. You need to be able to track your inventory, and, if you teach or run a gallery, how to protect yourself against liability.
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Painting in Sedona
Immediately following the Entrepreneurial program, Iâm offering Canyon Color for the Painter from March 10-14. There are still a few seats left.
Iâve taught and painted in Sedona for several years and know great places for morning light, evening light, and all the light in between. Weâll meet on location at 9 AM, work steadily until 4, and then youâll have the evening to hike, take one of the famous Pink Jeep tours, or try one of Sedonaâs many fine restaurants. If the weather is poorâand it almost never isâwe can meet in a classroom at the Sedona Arts Center (SAC).
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The top five things I love about painting in Sedona
- The weatherâthere is a scene in PG Wodehouseâs Quick Service where the old prizefighter Steptoe is trying to convince his wife to give up on Merry Olde England. âWhat you want wasting your time in this darned place beats me. Nobody but stiffs for miles around. And look what happens today. You give this lawn party, and what do you get? Cloudbursts and thunderstorms. Where’s the sense in sticking around in a climate like this?â
He was urging her back to California, but in Sedona itâs also almost always fine. After this winter, we deserve fine. - The sceneryâSedona combines some very brilliant colors: the reds of Bell and Cathedral Rock, the lush greens of Oak Creek Canyon, the sere yellows of the chaparral, and the deep blue of the sky. Because itâs seldom overcast, shadows jump and the light shimmers. Itâs just magical.
- The peopleâIâve known Julie Richard, the executive director of SAC, for a decade. Itâs the same with Ed Buonvecchio, my workshop monitor. The rest of the support staff, including Bernadette Carroll and JD Jensen (with whom youâll have the most contact), are kind and terrifically helpful.
- The hikingâThere are 400 miles of hiking trails in the Red Rock Ranger District on the Coconino National Forest. Then there are state and city parks. Sedona is a hikerâs paradise, and I swear Julie Richard can tell you about every single trail.
- The funny things that always seem to happen to me thereâPainting in Sedona has led to extremely funny interactions between the punters and me. I donât think thatâs from ley lines and vortexes, but because in the grand scheme of things, plein air painters are just one more dot on the overwhelming landscape. Come prepared to smile.
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Reserve your spot now for a workshop in 2025:
- Canyon Color for the Painter, Sedona, AZ, March 10-14, 2025
- Advanced Plein Air Painting, Rockport, ME, July 7-11, 2025.
- Sea and Sky at Acadia National Park, August 3-8, 2025.
- Find Your Authentic Voice in Plein Air, Berkshires, MA, August 11-15, 2025.
- Immersive In-Person Fall Workshop, Rockport, ME, October 6-10, 2025.