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Forgery, plagiarism, and transformative use: the money machine of art

Early light on Moon Lake, 9X12, oil on archival canvasboard, $696 includes shipping and handling in continental US.

Last month I wrote that I was too idiosyncratic to be a forger. It requires sublimating your own creativity to another’s vision. What’s the fun in that? You might as well be an engineer; it pays better.

US copyright law says you can’t copy someone else’s work, except under limited circumstances. One of these is ‘transformative use,’ which has a bit of an “I’ll know it when I see it” definition.

Eastern Manitoba River, 6X8, oil on archival canvasboard, $348 includes shipping and handling in continental US.

Transformative use could mean:

  • Parody: Creating a work that imitates or mocks the style or content of the original copyrighted material for humorous or satirical effect.
  • Commentary or criticism: Using copyrighted material as a basis for commentary, critique, or analysis, where the new work adds new insights or perspectives.
  • Educational or informational purposes: Incorporating copyrighted material into educational or informational content to illustrate a point or convey information.
  • Remixes or mashups: Combining multiple copyrighted works to create a new, original work with a different meaning or expression.

That last one is where the visual artist has some latitude. For example, I might want to put an 18′ Grumman aluminum canoe in a painting and am too lazy to walk out to the back yard and photograph my own. If it’s a detail in an otherwise completely different work, I can reference someone else’s photograph. I cannot, however, copy Dorothea Lange’s dustbowl photographs verbatim and expect to get away with it. Of course, there’s a lot of grey area in between these two examples.

Brooding Skies, 8X10, oil on archival canvasboard, $522

Transformative use is judged on a case-by-case basis, which is why famous artists like Jeff Koons keep stealing from less-well-known ones. They can better afford protracted legal cases.

British artist Damien Hirst also has a long rap sheet when it comes to plagiarism, but he may be the first artist in history to be accused of forging his own work.

Among several examples reported by the Guardian is an $8 million, 13-foot tiger shark split into three sections and suspended in formaldehyde at the Palm Hotel and Resort in Las Vegas. It was dated 1999, but was made in 2017.

The works were first shown at a 2017 Hirst solo show called Visual Candy and Natural History, and dated “from the early to mid-1990s.”

“Formaldehyde works are conceptual artworks and the date Damien Hirst assigns to them is the date of the conception of the work,” Hirst’s company said.

The artist’s lawyers added that “the dating of artworks, and particularly conceptual artworks, is not controlled by any industry standard. Artists are perfectly entitled to be (and often are) inconsistent in their dating of works.”

Cold Spring Day, 11X14, $869 includes shipping and handling in continental US.

A more prosaic explanation is that Hirst’s reputation is in decline. More recent works do not sell at the prices he commanded when he was one of the fresh new Bad Boys of British Art. By backdating his catalog, he could hope to make more money.

Formaldehyde slows down but doesn’t stop decay. Some of Hirst’s earlier pieces are rotting, or the original specimens have been replaced. What a revolting job for the conservators, not to mention the gallery assistants who did the work in the first place. Formaldehyde is a highly toxic systemic poison that is a severe respiratory and skin irritant and can cause burns, dizziness or suffocation. If you’re inclined to deface artwork for political or environmental reasons, Hirst’s suspended animals seem a far better target than an irreplaceable oil painting.

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Monday Morning Art School: nobody can copy you

Tilt-A-Whirl, oil on archival canvasboard, $869 framed includes shipping and handling in continental US.

Bobbi Heath sent me a post yesterday called How to Deal With Copycats, which I promised I’d read before I blogged this morning. “I’m never that worried about what other people are doing,” I added. She told me not to bother reading it but to just write about the subject, so that’s what I’m doing.

A few decades ago, a woman came up to my booth at a show and took a photo of one of my paintings. “I want to copy it,” she told me, apparently unaware of the etiquette of stealing others’ ideas. (First rule: don’t broadcast your intentions.)

“Good luck with that,” I told her.

There are some brilliant copyists out there. They’re called forgers, and I admire their ability to channel their creativity into chemistry rather than the business of brushstrokes. I’m too idiosyncratic myself, and I suspect most of us are. We have an inner vision that’s too strong to be overridden.

I am insufficiently dead to attract the attention of forgers. Those other copyists are called ‘amateurs’ and if their copying doesn’t affect the value of my work or my reputation, I don’t care what they do.

In Control (Grace and her Unicorn), 24X30, $3,478 framed, oil on canvas, includes shipping in continental United States.

Sometimes copying is about learning

I look at the work of Tom Root for his brushwork, Tara Will for her audacity, Cynthia Rosen for her palette knife virtuosity, Eric Jacobsen for his scumbling, and Colin Page for his color. I have no hesitation about copying passages to be sure I understand how they achieved the effect that interested me.

Is that being a copycat? No; it’s being a lifelong learner.

Best Buds, 11X14, oil on canvasboard, $1087 framed includes shipping and handling in continental US.

Paintings are mostly about what isn’t stated

It’s your inner vision that makes you unique, both as a painter and a person. I’ve taught painting for many years and one of my go-to lessons is to ask students to copy a masterwork. Can they make a perfect JMW Turner or Rockwell Kent or Emily Carr? Absolutely not; their own personality always seeps out through every brushstroke. That’s even true when I ask them to concentrate on brushwork.

A person who wants to copy your work or style is devoid of that strong inner vision. That means he or she won’t understand your viewpoint in the first place, which would make real mimicry impossible.

Beauchamp Point, Autumn Leaves, 12X16, oil on archival canvasboard, $1449 framed includes shipping and handling in continental US.

What is style, anyway?

Years ago, a painting teacher told me that heavy outlines were my style. He was wrong; they were just an inability to marry edges (which I hadn’t been taught yet). That’s an argument for not even thinking about style until you’ve developed serious painting chops. Style is different from being stylish, to which we should all aspire.

Style is the gap between your inner vision and your ability to render it. That disconnect may be caused by bad painting chops. It can equally be caused by something subconscious that elevates, rather than diminishes, your vision.

Vincent van Gogh is an eloquent example of this. His obsessive need to put his inner vision on canvas tells us he never quite succeeded in matching up his brush with his mind. We’ve all benefited immeasurably from that disconnect, since his style has profoundly influenced modern art.

But what about AI?

I feel about AI the same way I do amateur copyists. At this point in its development, it’s easy to pick out AI-generated art online. Maybe someday AI will be good enough to look like it has a heart, but we’re not there yet.

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