business of art Archives | Page 4 of 4

Today’s blog is being released simultaneously with the YouTube version, above. They’re slightly different, of course.

I wince every time I hear someone say “art is a good hobby but you can’t make a living at it.” Of course you can; I know many people who do. Last year, the global art/antiques market had sales of $65 billion. Of this, the US was by far the biggest player. All that art is, or was, made by someone.

However, a career in art is hard work. If you don’t like that, get a day job and keep your art as a hobby. Successful artists are entrepreneurs, and entrepreneurs generally work harder and longer than anyone else. There’s a lot of drudgery in an art career—bookkeeping, inventory control, making frames, online sales. On top of that, you have to create your own inventory and somehow keep the creative fire alive.

Drying Sails, *9X12, oil on canvasboard, $869 framed.*

It helps to start when you’re young. As soon as you have a mortgage or car payment, you’re locked into a 9-5 job. Keep your expenses down. If your parents can stand you, live in their basement, but use that time wisely. Too many young people just piss time away.

However, sometimes you come to the realization that you should have been an artist much later in life. I was 38 and had four kids and a mortgage when I had that epiphany. It was doable, but juggling all those responsibilities was a lot harder than it would have been had I started as a youngster.

Either way, you might have to work part-time when you’re getting started. A lot of artists have done it, either in the home or away. Child-care definitely counts as one of those jobs. Don’t magically think that the kids will play quietly at your feet while you’re painting. Käthe Kollwitz made child care a condition of her marriage. We can’t all afford that, but caring for a child is real work and must be factored in as such.

“Beautiful Dream (Rockport Harbor),” oil on canvasboard, 12X16 $1,449.00 framed.

Twenty years ago I would never have said this, but don’t bother with art school. The best art schools are private colleges, and they’re too expensive now. Instead, take classes at an atelier or working studio. Copy works by great artists in your field. Watch and learn from artists around you.

Above all, give yourself time to become good at your craft; working every day is the number one key to greatness.

"Skylarking 2", 18x24, unframed $1855, oil on linen.

The most common problem I encounter in artists is a lack of interest or experience in business. I started there myself, and it was a painful learning curve. If I had it to do again, I’d take business classes at community college or through an adult education program. Instead, I learned slowly, on the job.

You’ll be selling a product no different from any other product, and you can’t afford to turn your nose up at marketing. You’ll spend half your days doing it, so learn to love it. Marketing changes constantly. When I started, we stuck labels and stamps to postcards. Today, we focus on the internet. The one constant is how time-consuming it is.

Autumn Farm, Evening Blues, $1449 framed.

In our impecunious youth, bar owners were notorious for offering bands the ‘opportunity’ to play for exposure (and maybe a free beer). According to my bass-player husband, it’s a practice that continues to this day. “All you need is to learn three chords and you can call yourself a blues band,” he said. “And 90% of the people in the audience won’t know the difference.”

Of course, art buyers are not usually as drunk (or rowdy) as a Saturday night crowd in Buffalo. But the basic mechanism is the same. We’re often asked to give away the very thing that is our livelihood. If we don’t, some other artist—hungry for success—will step in to do so. Since the audiences for these events are not art-centered, they often can’t tell the difference between a masterpiece and something that will look good in their bathroom.

Autumn farm, oil on canvasboard, $1449 framed.

General auctions are not to be confused with events where a non-profit organization mounts an exhibition or plein air event, such as Cape Elizabeth Land Trust’s Paint for Preservation. These are generally well-run and pay both the artists and organization.

If the organization can give an artist exposure to the kind of people who will be future art buyers, it’s not a bad business plan to occasionally give away a painting. This introduces the emerging artist to the world of selling art and helps them learn to price their work. But the value to the artist is extremely limited.

You won’t be able to deduct the value of the painting on your taxes. Artists are not entitled to take deductions on charitable donations of artwork. In fact, the IRS limitations on donating art are extremely restrictive.

Beauchamp Point, Autumn Leaves, $1449 framed

Non-profit organizations are perpetually fundraising, and general auctions are a favorite way of doing it. They assign a committee to gin up donations, and one or two people always seem to know artists. When it was my late friend Dean and the organization was Ducks Unlimited, I said sure. I like conservation and I loved Dean.

Believing in the mission of the organization isn’t enough. Often, your artwork is not a good match to the audience, so the work sells for a fraction of its value. A fisheries organization used to ask artists to paint wooden buoys for an annual fundraiser. I believe in their mission, so I participated. It was an interesting challenge, but also a lot of work. The buoys sold at such a discount I would have been far better off just writing them a check.

Colin Page is doing a similar fundraiser for the AIO food pantry in Rockland. It has a much greater chance of success. Artists painted wooden bowls that are available through silent auction at the Page Gallery at 23 Bay View Street in Camden from September 3-10. Colin’s a local celebrity, the cause is critical, and—most importantly—the venue is art-centered. It’s an example of how to do this right.

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