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Iā€™d rather be painting

We donā€™t control our legacy; we just do our best work and hope for the best. But, please, if you love me, donā€™t tell me you like my writing better than my painting.

Pull up your Big Girl Panties, 6X8, is one of the paintings at Rye Arts Center this month.

Next Thursday, I give a short talk at the opening of Censored and Poetic at the Rye Arts Center in New York. It will be livestreamed; you can register here. Iā€™m no stranger to speaking; I generally lecture for 25 minutes each week to my painting classes. That takes me about three hours to research and write.

Cutting that in half increases the prep time exponentially. The more economical the text, the longer it takes to prepare. Certainly, the more emotionally engaged you are with the subject, the more difficult it is to put it in lucid order, and Iā€™m passionate about my subject.

Spring, 24X30, isĀ one of the paintings atĀ Rye Arts CenterĀ this month.

The net result is that Iā€™ve used my entire week writing and practicing my talk. Iā€™ll get out tomorrow for a few hours of plein airpainting in the snow, but thatā€™s only because Iā€™m doing a photo shoot with Derek Hayes.

Iā€™ve spent an inordinate amount of time recently writing. And yet, I donā€™t think of myself as a writer, but a painter. This winter, it seems, Iā€™m a writer whose subject is painting. Or, perhaps Iā€™m a painter who writes.

Itā€™s all very annoying. Iā€™ve spent many years learning the craft of painting and almost none learning to write. That comes as naturally to me as talking.

Michelle Reading, 24X30, isĀ one of the paintings atĀ Rye Arts CenterĀ this month.

All of us carry these labels. I told someone recently that my husband was a programmer. He corrected me, because he isā€”of courseā€”a software engineer. Not being in the profession, I donā€™t understand the difference, but it clearly matters.

Labels can be limiting. Mid-century America used to talk about the ā€˜Renaissance man.ā€™ This was a polymath, a person who was a virtuoso at many things. Thatā€™s very different from the pejorative ā€˜Jack of all trades and master of noneā€™ that we sometimes use to describe a person who canā€™t light on any one thing and do it well.

Polymathy was, in fact, a characteristic of the Renaissance and Enlightenment. Gentlemen (and some ladies) were expected to speak multiple languages, pursue science as a passionate avocation, playĀ musical instruments, and draw competently, all while fulfilling their roles as aristocrats and courtiers. Of course, that was only possible because a whole host of peons (that would be you and me) attended to their every need from birth.

This Little Boat of Mine, 16X20,Ā isĀ one of the paintings atĀ Rye Arts CenterĀ this month.

Having to work and do your own laundry tends to cut into oneā€™s leisure time. In fact, in America, we have an inversion of the historic distribution of leisure. Our elite are workaholics. Wealthy American men, in particular, work longer hours than poor men in our society and rich men in other countries.

This leaves no time to do other things. It also affects our overall culture, since culture is the byproduct of leisure. We used to love highbrow things like classical music and art because the well-educated had time to turn their hobbies into art. Today our culture is much earthier, for good or ill.

Loretta Lynn made a commercial in the 1970s which opened with, ā€œSome people like my pies better than my singinā€™.ā€ I remember that and her 1970 hit single, Coal Minerā€™s Daughter, and, sadly, nothing else of her three-time-Grammy-Award oeuvre.

We donā€™t control our legacy; we just do our best work and hope for the best. But, please, if you love me, donā€™t tell me you like my writing better than my painting.

It was the best of tomes, it was the worst of tomes

Iā€™m flailing around in the undergrowth in this new-to-me medium.

In Control (Grace and her Unicorn), oil on canvas, 24X30, is heading to Rye Arts Center for the month of March.

Last fall, I made the commitment that Iā€™d spend a day a week this winter writing a painting book. That should be easy; after all, Iā€™ve been blogging on the subject since 2007 on this platform (and still earlier on WordPress). Iā€™ve almost as much experience as a writer as I have as a painter. Writing is an ā€˜unconsciously competentā€™ skill for me, or so I thought.

I have an outline and a plan. Thatā€™s the writerly equivalent of a value sketch, right? If I continue with the model of painting, I should then rough out each chapter (my underpainting, in big shapes), and then do a final pass for details.

Saran Wrap Cynic, 24X20, is heading to Rye Arts Center for the month of March

Iā€™m not finding it works that way. I keep forgetting where I am, so I stop to reread what I already have. I then get sucked into editing. But if I forge ahead without checking my place, I inevitably repeat myself.

I need illustrations, especially of the exercises, so I stop to paint them. Thatā€™s probably a mistake, but Iā€™m unsure of myself, blundering ahead.

Iā€™m not clear on how long this book should be. Iā€™ve gotten about 9500 words so far, and you, dear student, have just learned how to transfer your sketch to canvas. Arthur Wesley Dow wrote an exhaustive painting book, but I donā€™t think that will work for modern readers. We like looking at pictures.

Pinkie, pastel, 6X8, is heading to Rye Arts Center for the month of March.

After major surgery eight years ago, I amused myself during my recovery by writing a novel. I had no trouble leaving the hero on the edge of a precipice, taking a nap, and then jumping back to his rescue. Perhaps it was because I was temporarily benched with few other distractions.

I realized that writing just one day a week gives me too much time to forget what Iā€™ve done. Iā€™ve ramped that up to two days a weekā€”just temporarily, mind you, until I find my groove. Thatā€™s definitely helped, but it wipes out any time I have for actual painting. Teaching currently occupies the better part of two days. Marketing owns another.

Ten years ago, Iā€™d have felt terrible about that, as if I was a poseurā€”someone who talks the talk but doesnā€™t walk the walk. Right now, Iā€™m treating it like a necessary evil, and taking my joy in painting the examples for the book.

The paintings are nestled all snug in their beds…

But, if after this predicted Norā€™easterpasses, one of my buddies texts me and says, ā€œCarol, letā€™s go paint snow,ā€ Iā€™m outta here in a flash.

This week, curator Kicki Storm and I worked out the layout for my upcoming show at the Rye Art Center. The paintings are packed and waiting in the middle of my studio. The trailer is ready to roll. Iā€™m chuffed to see these paintings heading down to a larger audience. If youā€™re on my mailing list, Iā€™ll be sending you out the video tomorrow. If not, why not? Email me here, and Iā€™ll fix that.

The nuts and bolts of social media: content

Want to write a successful art blog? Be brief, punchy, disciplined and focused.

Barnum Brook, by Carol L. Douglas. (Private collection) Your blog is primarily to promote your brand, so use your own photos when you can.

I used to post whenever I had a new painting or brilliant thought. Thatā€™s how most artists post, and it doesnā€™t work. To succeed, you must commit to writing on a regular basis. Twice a week is the bare minimum. I now blog five days a week, excluding major holidays.

When I tell people this, they sometimes object:
  • I canā€™t write fast enough to do that;
  • I donā€™t want the internet taking over my life;
  • That sounds like too much work.

This blog takes me 90 minutes a day. I do it before I get out of bed. Unless Iā€™m doing bookkeeping or marketing, I seldom open my laptop again for the rest of the day.
I can only do that because I keep a list of future topics on my laptop. I almost always go to bed at night knowing what the subject will be the next day.
A blog post should tell a story. Consider this postabout Crista Pisanoā€™s dead battery. Not much happened in absolute terms, but it ended up being a powerful story about women helping each other.
If youā€™re literate, you can blog. But some people hate to write. They should consider Instagram instead. My Instagram feed is the back story to my paintings. I use it to post the funny or charming things that happen on the way to a painting.
Be brief. Today more than half my readers read my blog on their phones, rather than on a computer. Brevity and punch are more important than ever before. If you have a lot to say on a subject, as I do here, write it over multiple days.
The most important part of the post is the headline and the tagline that follows it. I write these after the post is finished. Use important keywords here, because this is what search engines will see.
I try to cover the basics of a story as taught by my high-school journalism teacher: who, what, why, where, when and how. But other elements of ā€˜goodā€™ writing go by the waysideā€”thereā€™s no introductory paragraph and no closing paragraph.
After Iā€™ve written my post, I edit viciously to bring it in under 600 words.
Youā€™re using your blog to promote your own brand. This is a great opportunity to use your own photos. Even so, if your work is in a gallery, be sure to link to it in the caption.
Below Ottawa House, by Carol L. Douglas, courtesy Kelpie Gallery.
If youā€™re using another personā€™s photo, obtain their consent in advance and credit them for the picture. Do not, under any circumstances, use uncredited images from the internet. That violates copyright law.
You can use work in the public domain, including artwork owned by museums who make that work available to the public. However, even if a painting is exempt from copyright law, the photo of the painting may be owned by someone. Wikipedia gives instructions for crediting pictures. In the case of a museum, credit the organization.
The Fair Use exemption allows reproduction to comment upon, criticize, or parody a copyrighted work. I use photos of othersā€™ work under this exemption when I write about art history or contemporary art. Go carefully; Jeff Koons has gotten in trouble repeatedly for stomping on othersā€™ copyright. Consult an intellectual-property lawyer if you have questions.
Several people at Maine International Conference on the Arts (MICA) asked me for more detailed information on marketing on social media. This is part two of a series on the subject. 


Part three: Getting readers

Feel free to comment or ask me questions, below.

Perfectly pure art

Itā€™s not about money, and nobody gets to say whether itā€™s good or bad. Too bad more art isnā€™t like NaNoWriMo.
Lady Writing a Letter with her Maid, c. 1670ā€“71, Johannes Vermeer, National Gallery of Ireland
November might be our month to express gratitude, but itā€™s also NaNoWriMo, or National Novel Writing Month. My third daughter has been participating since she was in high school. Now, her younger brother also spends the month of November writing a novel.
ā€œI might as well do it while I still can,ā€ is their rationale. That reflects a sad view of adulthood in America. Young people see their mid-twenties as the end of all self-actualization, when in truth it ought to be just the beginning.
Iā€™ve mostly interacted with NaNoWriMo as a mom. My kids knew that, ā€œI canā€™t rake leaves, Mom, Iā€™m short on my word count,ā€ stood a pretty good chance of working.
Occasionally one of my older friends takes a swing at NaNoWriMo. This year itā€™s a retired religious whoā€™s in palliative care in Jerusalem. Sheā€™s the survivor of two different cancers, breast and adult Ewing sarcoma, and she has lots of professional experience writing and editing. Itā€™s been interesting to watch her struggle with the NaNoWriMo challenge.
Paul Alexis Reading to Ɖmile Zola, 1869ā€“1870, Paul CĆ©zanne, Museo de Arte de Sao Paulo
Since 2006, almost 400 NaNoWriMo novels have been picked up and published by publishing houses. These include the best-seller Water for Elephants by Sara Gruen. More have been successfully self-published. (A complete list is available here.) Recently, winners have received five free, paperback proof copies of their manuscripts that they can use for marketing. Theyā€™re also encouraged to do revisions in a “Now What?” month, where published authors help them polish up their work for submission.
NaNoWriMo focuses on the doing, not the quality of the results. A winner is a person who completes their 50,000-word work in the one-month window. ā€œIf you believe you’re writing a novel, we believe you’re writing a novel too,ā€ says their website.
The participation rate is huge. This year, 441,184 people are participating, from all over the globe. There will be about 40,000 winners. These people will write 1,667 words a day, every day, for thirty days straight. Thatā€™s a lot of words. It supports what art teachers often say: inspiration lies in methodical disciplined action, not in some mad flash of genius.
As with so much other crowd-sourcing, NaNoWriMo was only possible after the development of the internet diffused the power of traditional publishing. Itā€™s popular with young people. I expect that their tastes and style, coupled with this engine of quick distribution, will create a period of great achievement in literature.
Young Man Writing, 1650-1675, Jacob van Oost, MusĆ©e d’arts de Nantes
I donā€™t need to read my sonā€™s story; heā€™s already told it to me. As he talked, I smiled at his vocabulary and word structure. Heā€™s always been good with language, but Iā€™m sure these forays into forced-march fiction have influenced how he thinks and speaks.
Complete works donā€™t just fall out of your head onto the paper, whether theyā€™re painted or written. Theyā€™re clawed out in great chunks, then endlessly revised. Painting or writing may be intensely satisfying but theyā€™re also hard work.
We humans love to spin stories, and we love to hear them. I love NaNoWriMo because it celebrates that inventive human spirit. I love it because itā€™s never been mostly about the business of art, but about the simple joy of creativity. I love it because nobodyā€™s appointed themselves the arbiter of whatā€™s good or bad. Too bad more art isnā€™t like that.

How to write a successful blog (about art or anything else)

Be brief, be consistent, know your stuff, and manage your own content.

Bicycles on Water Street, by Carol L. Douglas

That little logo to the right of this post that reads ā€œTop 75 Painting Blogā€ is not based on someoneā€™s opinion. Itā€™s based on social metrics, and Iā€™m very flattered to be number seven on the list.
Iā€™m frequently asked how to blog; after all, Iā€™ve been doing it, on and off, for more than a decade. However, until a few years ago, I wasnā€™t getting much traction. My friend Brad VanAuken was taking my painting class. I asked him for advice. Brad is successful author, consultant and blogger, and an expert in his field, which is brand strategy.
Brad told me that random and irregular efforts are ignored in the blogosphere; I had to post on a regular schedule if I expected anyone to pay attention. Since then I have written five days a week. I keep this schedule up whether Iā€™m in my studio or above the Arctic Circle.
Thatā€™s the same advice I give about painting. Inspiration is less important than consistent work habits. The more you practice any discipline, the better and easier it gets.
They say “write what you know.” I know painting, and not a lot else. Photo courtesy of Margaret Burdine.
The internet reacts to pot-stirring. The more you post, the more attention you get. Thatā€™s why Instagram, Pinterest, and other social media sites matter. The good news is, you really can do them all and still have time to paint. The secret is to develop a posting protocol and follow it.
Only you can determine what social media sites works for your following. That comes from trial and error. But give them a fair shake. I regularly post on Tumblr, even though it is not my target audience. Someday, those kids will grow up.
The process takes me 90 minutes each day. If it took longer, I wouldnā€™t do it, because it would cut into my painting time too much.
The craft of telling a story in 400-600 words is a very specific one. It doesnā€™t allow for much research or for fully-realized concepts. But within it, one can convey a lot of information.
I also got excellent advice from Bob Bahr of Outdoor Painter. He said that, all other things being equal, it was best to host my own blog. That would give me control of my brand. Until then, I hadnā€™t realized how constrained I was writing under the flag of a daily newspaper. Since I left, my readership has risen markedly and Iā€™m much happier.
These are the top affinity categories for my readers. I don’t tailor my writing to them.
Art is a niche market. I write about art-specific topics, so it surprises me that visual arts and design arenā€™t even in the top ten affinity categories for my readers. I have never been able to predict what blog posts will capture my readersā€™ fancy. I generally just write about what interests me.
If you only write once a month, and your writing is strictly limited to your paintings, then perhaps it is best to send newsletters directly to your client base rather than trying to maintain a blog. Instead, use online-selling websites like Fine Art America or Saatchi Art to find new buyers.
I do not send my blog to my email marketing list. Most people read it through social media. I think the email subscription list is going the same way as the postcard. Use it, but rely more on social media.

Tenacity

Running feet, oil on canvas, 24X36, Carol L. Douglas
If you think painters have a hard time, you should consider the unpublished novelist. He struggles for months or years on a single work, getting very little feedback. When itā€™s finished, he peddles it to publishers through a faceless formality called the query letter. He has to be braced for responses from lukewarm to cold. Based on some of the responses heā€™ll get, publishers apparently hate writers.
One of my friends is doing this right now. The end of her book has coincided with an economic crisis, making the process even more difficult. Itā€™s been very hard to watch her struggle with professional rejection at the same time that her life is so chaotic. I know nothing about the business of writing, meaning that I have absolutely no constructive help to offer.
This is why I was so chuffed to get a text from her last night: ā€œNervous. Editor has asked for book.ā€

Waiting, oil on canvas, 24X36, Carol L. Douglas
One of the great things about being old is that you know that seasons of trouble, inertia, doubt, and failure eventually pass. The best artist isnā€™t the most talented; heā€™s the one who clings most ferociously to his craft in the face of trouble.

Let me know if youā€™re interested in painting with me on the Schoodic Peninsula in beautiful Acadia National Park in 2015 or Rochester at any time. Click here for more information on my Maine workshops! Download a brochure here.

The Yes Man

The artist at work…
November is NaNoWriMo, or National Novel Writing Month, when a quarter million Americans sign up to write a novel in a month. This is my daughterā€™s maddest, gladdest time of the year. She is remarkably disciplined, setting herself a goal of around 1700 words a day and consistently meeting it. (Sheā€™s a third-year engineering major, but has been doing this since she was in middle school.)
This year sheā€™s skewering Regency conventions. Occasionally she looks up from her nest on the couch to read a particularly funny passage aloud, and then dissolves into laughter.
Unlike Mary, Iā€™m allergic to hard work. Hereā€™s the synopsis of the novel I would have written if I werenā€™t such a slug:
The Yes Man is an Asian businessman whose English skills are non-existent. Heā€™s very polite and agreeable; thus heā€™s the victim of every confidence man and siding salesman in town. His Dutiful Daughter spends countless hours canceling contracts and services on his behalf. Some are simple enough to get out of; someā€”like Dish TVā€”would try the patience of a saint.
One day, the Yes Man signs an insurance policy that offers to pay him $10,000 for the loss of a leg, $30,000 for the loss of both legs, and a similar indemnity for his arms. The policy has one of those ridiculous riders that pay several times the damages if the accident is caused by something extremely improbable: in this case it is elephants.
ā€œDad, this is so stupid!ā€ rages Dutiful Daughter. ā€œYouā€™re in Rochester now! There are no elephants here. Have you ever seen an elephant here?ā€ The Yes Man simply smiles and agrees with her.
Dutiful Daughter calls the agency and gets stuck in an endless phone queue. She never gets to speak to a human. Left messages are never returned.
The next day the Yes Man is walking to his restaurant at the same time as the Circus Train arrives at Clinton Street. The elephants line up trunk-to-tail for their traditional amble to the auditorium. And somehow, for the first time in history, they are spooked. The Yes Man ends up being trampled and loses both legs below the knees.
I love a happy ending. (Any resemblance to real persons, living or dead, is purely coincidental.)

Let me know if youā€™re interested in painting with me in Maine in 2014 or Rochester at any time. Click here for more information on my Maine workshops!