Iâm taking an online marketing class from
Jason Horejs. Itâs free* and so far I think itâs been pretty good. In todayâs lesson he spoke about consistency. Heâs interested in it from a marketing standpoint: itâs easier to sell work that hangs together, thatâs instantly recognizable as being from one artist. This, he points out, is your âbrandâ.
Iâm illustrating this post with four paintings by famous masters. Iâm sure any of you art-history pros can identify the artists without breaking a sweat. Now, extend that lesson to your own work, and you can see what Horejs is driving at.
As a teacher, I see consistency as a mark of maturity and mastery. All young painters copy; itâs part of the learning process. In so doing, their style tends to waver.
To some degree a certain amount of copying is unavoidable. If your students use the same pigments, the same primer, the same brushes, the same medium as youâwell, to a degree their painting is going to look like yours. Still, they need to move past that and find their authentic voice.
Early in my painting education, I took a class from a mediocre teacher. I was having trouble marrying the edges of my paints, and that left big thick lines. âThatâs your style,â he exclaimed. No; that was someone elseâs style, and for me it was a phase. If Iâd followed his advice, I could have ended up being one of those people who jumps from style to style without ever developing my own voice.
Style is not something you apply to your painting. Itâs whatâs left over when youâve stripped as many mistakes as you can out of your painting. Itâs what happens when you try to look at something and represent it as honestly as you can. If you approach style like that, instead of saying, âI want to paint like so-and-soâ you will get to consistency a lot faster.
* With the very minor exception of
his book from Amazon, which hardly broke the bank.
Let me know if youâre interested in painting with me in Maine in 2015 or Rochester at any time. Click here for more information on my Maine workshops! Download a brochure here.
The works above are:
Water Lilies, Claude Monet, 1917-19
The Incredulity of Saint Thomas, Caravaggio, 1601-02
Dedham Lock and Mill,John Constable, 1820
My Egypt, Charles Demuth, 1927