fbpx

Category: Norman Rockwell

Posted on

Boy Genius

Illustration from Norman Rockwell’s second year as a professional artist. He was all of 19 years old.
Spending time in the Berkshires this week, I got to wondering what artist might be identified with this area.
Norman Rockwell is most famous for the cover illustrations he did for The Saturday Evening Post. Born in New York, he attended both the National Academy of Design and the Art Students League. By age 18, he had a published book illustration to his credit. That year he was hired as an illustrator for Boys’ Life. At 19, he was promoted to be their art editor, in which role he did his first cover illustrations.
It’s absurd to try to choose a favorite from his many illustrations for the Saturday Evening Post. Rockwell layered images rather than trying to create a full-dimension space; this is a great example of that technique.
At age 21, he submitted his first cover illustration to the Saturday Evening Post.He was published eight times total on the Post’s cover within that first year. Over his career, Rockwell did 323 original covers for the Saturday Evening Post.
Rockwell painted his most famous works, the Four Freedoms series, in 1943. It took him seven months. The series was inspired by a speech by President Roosevelt, in which he described four principles for universal rights.
When he wanted to create a fully realized space, however, he had the chops. Freedom from Want’s Puritanical white-on-white tablecloth brings the faces into focus, and they are an essay in optimism in the dark days of WWII. 
In 1953, Rockwell and his family moved to Stockbridge, Massachusetts. From 1961 until his death in 1978, Rockwell was a member of the Monday Evening Club, a men’s literary group based in Pittsfield, Massachusetts, which is where my daughter lives, and where I regularly stop on my trips back and forth to Maine.
Rockwell’s portrait of his adopted Stockbridge, MA, would do any landscape painter proud.
The early part of the 20th century is often called the Golden Age of Illustration. Why were so many fine 20thcentury illustrators able to do such fine work at such young ages? In part, there was an expectation that people in their late teens were fully formed adults, capable of bearing adult responsibilities. In part, the schools were teaching traditional drafting and drawing.
Message me if you want information about next year’s workshops.-*
Posted on

Making money the old-fashioned way

Saying Grace by Norman Rockwell, 1951
A Norman Rockwell painting sold at auction at Sotheby’s in Manhattan yesterday for $46 million. This was twice its pre-sale estimate of $15-20 million and a record for a Rockwell painting.
The painting, “Saying Grace”, was one of seven Rockwells in the auction. Two other Rockwell Saturday Evening Post covers, “The Gossips” and “Walking to Church,” sold for just under $8.5 million and a little over $3.2 million respectively.
These three paintings were formerly on long-term loan to the Norman Rockwell Museum in Stockbridge, Massachusetts. They were sold by descendants of Kenneth J. Stuart, the Evening Post art editor who worked with Rockwell for nearly 20 years. All three had been given to Stuart by Rockwell.*
Walking to Church by Norman Rockwell, 1952. You can buy a signed print of this for approximately what Rockwell was paid for painting it, or you could have gotten the original yesterday for about a thousand times his fee (not adjusted for inflation).
Rockwell was paid $3500 for “Saying Grace” in 1951. That translates to roughly $32,000 in today’s dollars. This would be tremendous money for any illustrator today, and shows how highly illustration was valued in mid-century America. However, even adjusted for inflation the sellers got around 1500 times the price Rockwell received for actually painting the thing.
Sadly, if you’re doing your job right as an artist, this is how it goes. This might seem counterintuitive when considering such a popular artist as Rockwell. But even during the Golden Age of Illustration, few people considered illustrators to be fine artists. It’s taken time and distance for us to see Rockwell, Howard Pyle, or N.C. Wyeth as the great artists they were. But consider John James Audubon, William Blake, or Albrecht Durer. Their work, too, has become more rarified by time, but they were also, fundamentally, illustrators.
The Gossips by Norman Rockwell, 1948
At any rate, the few hundreds or thousands you get for your work today will, if all goes as planned, translate into a fortune in some future swank showroom in, say, Abu Dhabi or Macau.
*Having done my share of illustration, this seems like a squishy provenance to me. It’s just as likely that the work got shoved behind a cabinet and forgotten, and Stuart had the good sense to take it home rather than let it be thrown away.

Let me know if you’re interested in painting with me in Maine in 2014 or Rochester at any time. Click here for more information on my Maine workshops!
Posted on

Freedom from want

Freedom from Want, Norman Rockwell, 1943
This Thanksgiving Day the average American will consume more than 4500 calories, accordingto the Calorie Control Council. I’m all for eating right, but I think the capacity of our nation to throw an annual bash is an unequivocally good thing.
Thanksgiving is the most universal of American holidays—celebrated by people of all religions, by new immigrants, and by wanderers like my friend Martha in Edinburgh, who has located a 6 kg. turkey and a circle of friends to share her holiday.
Freedom of Worship, Norman Rockwell, 1943
Perhaps that’s why Norman Rockwell chose it to illustrate Freedom from Want in his Four Freedoms series. The painting celebrates family, love, and happiness. Critics who call it an illustration of American overconsumption perhaps don’t notice that there is almost no food on that table. There is no wine; there is only water in plain, clear glasses. The black suit and white table are almost Puritan in effect. What abundance there is comes straight from the hosts’ hands, and the joy around the table comes from each other.
Freedom of Speech, Norman Rockwell, 1943
The arresting composition may be why this painting is one of Rockwell’s enduring favorites. Many of his covers for the Saturday Evening Post were done as one-dimensional knock-outs, with no perspective to speak of. This view from the bottom of the table, with its luminous white-on-white table set starkly against Grandpa’s black suit, is a masterwork of composition. (Rockwell said that it was the easiest of the four paintings.)
Freedom from Fear, Norman Rockwell, 1943
Rockwell painted the Four Freedoms in seven months’ time, during which he lost 15 lbs. They were based on President Franklin Roosevelt’s Annual Message to Congress in 1941, which were dark days for those in opposition to Nazi Germany. As we take time from holiday preparations, it’s worth contemplating Roosevelt’s words:
In the future days, which we seek to make secure, we look forward to a world founded upon four essential human freedoms.

The first is freedom of speech and expression—everywhere in the world.

The second is freedom of every person to worship God in his own way—everywhere in the world.

The third is freedom from want—which, translated into world terms, means economic understandings which will secure to every nation a healthy peacetime life for its inhabitants—everywhere in the world.

The fourth is freedom from fear—which, translated into world terms, means a world-wide reduction of armaments to such a point and in such a thorough fashion that no nation will be in a position to commit an act of physical aggression against any neighbor—anywhere in the world.

That is no vision of a distant millennium. It is a definite basis for a kind of world attainable in our own time and generation. That kind of world is the very antithesis of the so-called new order of tyranny which the dictators seek to create with the crash of a bomb.
Let me know if you’re interested in painting with me in Maine in 2014 or Rochester at any time. Click here for more information on my Maine workshops!