A good online presence is focused, consistent and interestingājust like you.
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Rising tide at Wadsworth Cove, by Carol L. Douglas. I selected my top Google search images for todayās blog. Seemed appropriate.
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This week Iām packing for a residency at the Joseph A. Fiore Art Center. Iāll be a hermit until October 1. There will be two exceptions. The first, of course, is this blog. It runs daily except weekends and holidays, except when Iām out on the ocean. Thereās no phone signal out there.
My success on the internet has been seat-of-the-pants. Iāve never taken a class, and whenever I start looking at online marketing courses, I get lost in the jargon. Still, this blog is a success, so Iām using this panel discussion as an opportunity to think through why it works.
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A FitzHugh Lane Day at Camden, by Carol L. Douglas
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Be consistent
People often ask me how to get started with a blog. My answer is that, whatever they choose to do, they should commit to doing every day. For me, thatās a strict discipline. I get up at 6 AM, write for 90 minutes, publish, and then go on to live my day.
I blogged for years, randomly, as most artists do, posting whenever I had a new piece of work or a brilliant idea. I had absolutely no traction. Then I noticed something about the internet: stirring the pot attracts people, and it has an exponential effect. The more thatās going on, the more people tend to read it.
Offer real content
If youāre looking only for a way to promote your paintings,
Instagram is probably a better platform. A blog requires 400-600 words of carefully crafted content every day. It needs meat on its bones.
That isnāt as tough as it sounds. Everybody has interesting experiences, and we tell each other these stories all the time. All that really happened in
this postwas that my pal got a flat tire, but the circumstances made me smile. Judging by the hits, it made a lot of you smile, too.
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Parker Dinghy, by Carol L. Douglas
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Find your own niche
I didnāt set out to write an award-winning blog; I set out to get rid of all the thoughts rolling around my head.
Nobody has the time to do everything, and a pallid, overstretched presence will do you more harm than good. Concentrate on what you like to do, and youāre probably doing what you do best.
Let your technology do the metrics for you
I donāt chart my progress, but I regularly check where my readers come from, both geographically and by
platformsand traffic sources. I use this information to get the biggest bang out of my effort. I used to post on
Tumblr; it was pointless and too much work. Iāve recently added Google Business to my daily posting, even though its numbers are small. Itās easy to do, and it promotes my physical studio.
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Bathtime, by Carol L. Douglas. I donāt set out to sell paintings on my blog, but this one was purchased from a post. The buyer has become a friend.
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Be patient
When I started
Monday Morning Art School, I thought it was a bang-up idea. It went nowhere. I was just trying to figure out how to pull the plug when I noticed readership rising. Today, Monday is my top readership day.
The dreaded āyou shouldā
If someone else isnāt telling me I should do something more, Iām telling myself that. Theyāre usually great ideas, but I also want time to paint. I keep a document on my laptop of all these āyou shouldā ideas. I refer to this more than any other document except my
packing list.