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Category: Google+

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The nuts and bolts of social media: getting readers

You’ve written an amazing post with catchy copy and valuable tips. Now, how do you get discovered?

Best Buds, by Carol L. Douglas

Before you start blogging, make sure you have a Facebook business page, separate from your personal page. There are many differences, but the most important is that your business page is always public. It is meant to be a web listing. Spend a little time making sure it’s complete.

This should remain business-like. Keep your political opinions and agit-prop off your business page, unless your art or posts are overtly political. Invite your FB friends to ‘like’ this page; they’re the core of your following.
Also, make sure your email list is up-to-date.

Cut and paste this to each repost site.

Once your blog post is published, you’ll want to fashion a new ‘hook’, different from the tagline below the headline. You’ll use this and the link every time you repost, as in the illustration above.
Reading, by Carol L. Douglas, private collection.

I repost in this order:

  1. Share photos to Pinterest. This has the longest half-life of any social media site, it’s extremely easy to post to, and it has high viewership.
  2. Google+. Why add a social media platform that nobody reads? Because what you post on Google+ is indexed on Google.
  3. Twitter. Remember to manually add a photo to your text and link here.
  4. LinkedIn
  5. Facebook business page. From there, share back to your own personal page, as well as to any user groups in which you’re a member and who might be interested.

There are three other marketing channels for related, but not duplicate, material:
  1. Google My Business, if you have a brick-and-mortar location.
  2. Newsletter—I use it only to announce upcoming workshops, 2-6 times a year, but you should definitely use it to introduce your blog to your fans. Ask them to subscribe.
  3. Instagram—related content, 1-2 times daily.
Tom Sawyer’s Fence, by Carol L. Douglas
Why hashtags? Those words are indexed by the social network and are searchable by other readers. If you click on a hashtag, you’ll be brought to a page that aggregates all posts with that tag.
All blog platforms have stats built into them. These tell you how many people are looking at your posts, which posts are the most popular, where your readers come from, and how they’re looking at your blog. Make a habit of looking at it regularly.
Regular readers of this blog know it ran under a newspaper’s aegis for about 18 months. My readership dropped during that time, so I consulted Bob Bahrof Outdoor Painter. He told me that, everything else being equal, it’s always better to work under your own brand rather than someone else’s. My own experience showed that to be true.
This is the last of a three-part series on art blogging. Part one is here, and part two is here.

UPDATE: On October 8, Google announced it is discontinuing Google+ because of a massive data breach.
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Instagram, the internet, and the painter

Instagram is changing how buyers respond. Should it also change how artists paint?

Hashtag #pleinair. By the time you read this, the top nine will be something different.

I haven’t painted in square format in a long time. The stark symmetry of the square can be lovely, but it can also be static. Recently, however, one of my daughters suggested that I start up again. “You should try painting for Instagram,” she said.

Instagram images started at 612px by 612px but have grown to 1080px by 1080px. (On your laptop or tablet, the images are scaled back down to 612px.) You can nab a few more pixels by posting portrait-format images. This made it easier for marketers to cross-post to Facebook. As someone who uses Facebook/Instagram marketing, I appreciate that.
While 1080px is incredible resolution from a wee little phone app, it’s not going to reproduce the subtleties of a masterpiece like Frederic Church’s Heart of the Andes. It skews art to the graphic-design side. What’s important isn’t how the work reads on a wall; what’s important is what it looks like on a phone. There’s nothing inherently wrong with that, but it does tend to leave subtler painting back at the Met.
Hashtag #landscape is overwhelmingly photographic and mystical.
The Instagram artist’s goal is to end up where newspapermen used to call “above the fold,” meaning on the upper half of the front page. That translates to being among the top images in a wildly popular category like #art. You’re not going to get there without great images. But you also need to discipline yourself to act like a trained monkey at times, to do things like randomly “like” posts by your followers, over and over and over.
The artist/gallerist has to wrap his mind around the fact that Instagram isn’t a way to flog paintings, it’s a medium in itself. It favors the bold and simple. Composition and color are key. Instagram users like video. And they aren’t librarians: even in a category like #pleinair, the top posts don’t necessarily have anything to do with painting.
Hashtag #artist. Is that a Vampire Facial in the middle?
Instagram flows both ways, of course. There are artists whose work is about the interaction of people and technology, like Jeanette Hayes. There are many more of us who’ve integrated Instagram and Google into our reference material. That makes the search engine roughly analogous to the camera in the 20th century. Instead of creating our own reference images, modern artists appropriate them from others. Yeah, I know that’s illegal and unethical, but appropriation is one of the major movements in modern art.
Then there’s the issue of what’s acceptable. “There is also a notorious censorship issue on the app that prevents real artistic freedom,” said Instagram darling Brad Phillips. “Sure, the official stance is that you can post pretty much whatever you want but sexual images (ones that do not violate Instagram’s terms around nudity) are often flagged and deleted.” That predates Instagram, of course.
Hashtag #art. If they print it, it must be true.
All this is puts great pressure on the artist, particularly one trained in the 20th century, when there were very different ideals about craftsmanship and the meaning of art. I’m ambivalent about Instagram, but I ought to get past that. Should I change how I paint? I’m not sure I want to. Should I change how I photograph and present my work? Absolutely.