Your frame canât be all things to everyone, but itâs helpful to know where it stands in the currents of fickle fashion.
Me, with the usual assortment of plein air event frames. |
I keep an inventory of frames in my garage in the common sizes in which I paint en plein air, ranging from 6X8 up to 18X24. This takes up considerable space and represents an even more considerable investment. Inevitably, despite careful management, there are some lossesâdamaged frames, sizes I no longer work in, orâthe worstâframes that have gone out of style.
Some go back twenty years. These are black and gold with corner medallions and carving, and I only use them in a pinch. Still, I keep them. The moment I get rid of them, theyâll be back in style.
Picture frames arenât usually considered a fashion item, but like everything else in the home, they are tied to dĂ©cor trends. There were elaborate Baroque frames, simple mid-century frames, and modern, minimalist framesâand many subtle shifts within each of these periods.
Apple blossom swing, by Carol L. Douglas. Courtesy Camden Falls Gallery. This is a favorite frame style, but it must be built in two sections. |
The current plein airframe is usually a gold, silver or dark wood slab frame with minimal ornamentation. It’s widely available and easy to use. But does it actually reflect modern tastes in decorating? Well, yes and no. Look through Elle DĂ©corâs pages at the frames and artwork. While metal finishes are making something of a comeback, farmhouse chic (which means barnwood) is still pretty popular. There are more âframelessâ and all-white frames than there are metallics.
The question isnât what we like, but what our buyers want. My age cohort still loves gold frames, but we’re a shrinking market. Millennials say they want minimalism, low-maintenance and modern, with wood and stone surfaces. Mid-century modern and rustic may be fading overall, but they remain strong influences in this group.
Breaking dawn, by Carol L. Douglas. This is a frame syle popular in the Canadian Maritimes. |
There are regional differences. My Canadian friend Poppy Balser and I navigate the shoals of cross-border framing every year. Nova Scotians prefer a simpler style with a plain white liner and thin fillet. To our American eyes it looks cheap (itâs not). Our heavy gold plein air frames look tacky to them. Iâve come to love the Canadian frame, but itâs hard to get here.
There are limits to how trendy one can be at plein air events. Oil and acrylic painters generally work on boards, so mass-produced floater frames donât fit. Even if we were to switch back to canvas, they must be carefully positioned and then screwed down. Thatâs too hard to do on the back deck of a hatchback. Metallic paint is fine because it can be patched, but gilt and fine wood surfaces are too fragile to move around in a car over bad roads. In most shows, frameless isnât an option.
Drying sails, by Carol L. Douglas. This frame was an old standby for many years. It clashes with nothing, but clients sometimes complain that it’s too dark. |
Iâve been coveting Taos by King of Frames for over a year now, ever since I saw it at Jane Chapinâs house. Itâs simple, elegant, and too pricey for a plein air event frame. For the second year in a row, Iâve reluctantly passed on it.
Frames are as subjective as the paintings they contain, but they send strong signals to buyers. You canât be all things to everyone, but itâs helpful to know where you stand in the bigger currents of fashion.