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How dare you speak to me like that?

Criticism is tough to take. Sometimes, thatā€™s because the criticism itself is lousy.

The Raising of Lazarus, by Carol L. Douglas. Really, was it so bad?
I donā€™t remember the exact words of my first printed review, but they are burned in my memory as, ā€œI canā€™t believe the curator included this dreck,ā€ and ā€œabsolutely amateurish use of color.ā€ My stalwart friend Toby, also an artist, listened to me whine and cry for about an hour. She stoutly agreed that the critic was an ass. That’s a pal.
It was a national show, but the critic and I knew each other slightly and had mutual friends. Knowing me didnā€™t make him more kindly-disposed. Thatā€™s a good lesson in general, by the way: never assume that connections will carry you in the art world. They are just as often a handicap.
Iā€™ve critiqued a lot of paintings myself since then. The older I get, the more I understand that there are few absolutes in art. Itā€™s always childish and supercilious to rip on another artist. Thereā€™s almost always something that you can learn from anotherā€™s work if you take the time to try to understand his processes or point of view.
Well, heck, you may as well see the whole series. This is Submission. Later, it would be in a show closed for obscenity.
That was an unsolicited review. What is far more common is criticism that we ask for.
The worst mistake we can make is to ask for an opinion when we really want a pat on the back. We sometimes hear home truths we arenā€™t prepared for. Always ask yourself why youā€™re asking that particular person for a critique. If itā€™s because you crave his or her approval, quietly move on.
Even if you are genuinely interested in an objective opinion, what do you intend to do with the information? I, like everyone else, am plagued by self-doubts. I tend to immediately grab on to a criticism and act on it, without thinking it through.

I once paid another artist to critique a large work that had me flummoxed. ā€œIt kind of reminds me of an immature Chagall,ā€ she said. She felt I needed to loosen up, abstract more, and conceptualize less. I went home and wrecked the painting entirely. Iā€™ve carried it around for twenty years now as a bitter reminder. Under all that schmaltz lies a beautiful idea that died from an overdose of opinion.

A third painting from the same series. I can’t even remember what it was called, but I have certainly gotten less political in my old age.
Sometimes itā€™s easy to see what your critic means: darken that sail, raise that cloud cover. But sometimes, he or she is making a subtle but very real point that will take you months and years and many more paintings to understand.
Very few people have earned the right to critique my work. They earned it by being trustworthy, not having an ax to grind, and understanding my goals and motivations. I can count those people on one hand. Ours are relationships of long standing. I trust that they understand my goals in painting, even when those goals are radically different from theirs.
Scrotum man, also from the same series.
ā€œWhen you ask another painterā€”unless theyā€™re an experienced painting teacherā€”theyā€™ll often just tell you how they would have painted it,ā€ Bobbi Heath said. Listen for this and guard against it. The questions the critic should be addressing are broad ones of value, composition and technique.
Even with an experienced teacher, an opinion may still be flat-out wrong. Poppy Balser once asked me what paintings she should submit for an award. Iā€™m glad she ignored me, because the one I didnā€™t choose won Best Watercolor. The jurors were focusing on different things. In retrospect, I saw their point.
By the time you read this, Iā€™ll be flying to Minneapolis for a weekend of dancing on crutches. Meanwhile, it’s about time for you to consider your summer workshop plans. Join me on the American Eagle, at Acadia National Park, at Rye Art Center, or at Genesee Valley this summer. I plan to be able to walk by then. Really.

Follow the money

What can we learn from contemporary animation?
Waves of Mercy and Grace, Carol L. Douglas. Would I want to wander around a world that looked like my paintings?

The global animation industry brought in about $254 billion in 2017, versus about $45 billion for the fine art industry. Unlike many other growth industries, big parts of the animation industry are located in the old developed economies, including the United States and Canada. Itā€™s a fast-growing sector, averaging about 5% per year.

If youā€™re a young person interested in a career in the arts, you will do well with a degree in computer graphics. Computer graphics designers working in the motion picture and video industries earn an average of $64,350, and thereā€™s a lot of demand for them in other industries as well. (In fact, the Federal government is the top-paying employer of computer graphics professionals.)
Keuka Lake Farm, by Carol L. Douglas
This means that animation plays a big part in developing our national aesthetic. I donā€™t play video games, but Iā€™m curious about their imagery, and I like speculating on how it will influence painting. I see this in the work of two young brothers from Syracuse, Tad and Zac Retz. Zac is a visual developer for Sony Pictures Animation. Tad is a painter. Their toolkits are very different, but the end result is often eerily similar.
Horia Dociu is a video game studio art director at ArenaNet. He identified three pillars on which all visual design rests:
  • Idea ā€“the intellectual content of your work.
  • Design ā€“ the stylistic and compositional choices you make.
  • Technique ā€“ your method of rendering.

He then went on to mention ā€˜tone,ā€™ which Iā€™m going to call ā€˜vibeā€™ because tone means something else in painting. Painters achieve their vibe through color choices and lighting, but most importantly with the subconscious things we bring to the easel. In fine art, we often think of our vibe as a natural state, but itā€™s also the easiest thing to manipulate into dreck. Thatā€™s a good reason to avoid being overly self-conscious about it.
Still, there are some fine painters out there whose work relies heavily on controlling ambiance. An example is Tarryl Gabel. She has an enthusiastic following for her misty, gentle, elegiac landscapes.
Piseco Outlet, by Carol L. Douglas
My kids sometimes play a game set in a landscape that looks like New Zealand on steroids. I enjoy watching because itā€™s a beautiful landscape, even though the actions are dorky. This raises a question that we painters never ask ourselves: given a choice, would we enjoy wandering around in a world that looked like our paintings? If not, we might have a problem with our vibe.
Dociu went on to suggest that video artists ask themselves the following questions:
  • Why am I doing this?
  • What do I want to say?
  • Who am I speaking to?
  • How can I be most expressive to reach the audience?

Rising Tide at Wadsworth Cove, by Carol L. Douglas
In the end, his talk came down to craftsmanship. It plays a big part of animation development but is given little credence in modern painting. Perhaps thatā€™s why the money flows so heavily in the direction of animation. Theyā€™re giving the people what they actually want.

Action vs. Reaction: the boring times in the studio

Sometimes the balance between creativity and routine gets out of kilter, and it never seems to be in favor of creative time.
Places I’d rather be right now: Headwaters of the Hudson, by Carol L. Douglas, which anyone who’s been to Lake Tear of the Clouds would recognize as a romantic personification rather than the real thing.

Iā€™m sorry there was no post yesterday. Grandchildren are human petri dishes, and mine gave me their norovirus. (Thatā€™s the nature of children, and I would change nothing.) Iā€™m feeling better today, but not 100%.

Ironically, Iā€™d planned to write about action vs. reaction. Every job has moments of each designed into it. For example, the EMT who saves your life is mostly reactive, responding to whatā€™s happening to you and the instructions heā€™s getting over his radio. The engineer designing a new system of 0s and 1s is mostly active. As he interacts with his team, though, he is reactive.
But thatā€™s in the particular. Generally speaking, most successful people are reactive much of the time. Theyā€™re listening to their competitors, their peers, and their customers, and trying to give the people what they want.
Palm and Sand, by Carol L. Douglas
The self-employed artist is stubbornly individualistic, but that doesnā€™t save him from reactivity. We treasure our active tasks, like painting or marketing, that we initiate and drive ourselves. Then there are tasks that are in response to othersā€™ initiatives. For example, at 2 PM today, I must send an email. I donā€™t know why this particular moment is important to the organization but I do know that a small part of my mental energy today will be spent wondering whether gmailā€™s delayed-send feature really works.
Painting commissions, while on the ā€˜creativeā€™ side of our ledger, are fundamentally reactive tasks. This is why some artists donā€™t enjoy them as much as other work. The impetus, the spark of idea, didnā€™t originate with us.
All sole proprietors exist in this maelstrom of action and reaction, which tug and vie for our scarce time.
Spring, by Carol L. Douglas, painted down the road a piece, on an April day.
Chief among the reactive tasks is bookkeeping, which Iā€™d never do at all if the IRS didnā€™t prod me into it. Before I can file my taxes, I must audit my records to determine if theyā€™re true. The whole job takes me the better part of a week. I think I should try doing the audits monthly. However, every February, I am so happy to be free of bookkeeping that I just go back to the Excel equivalent of stuffing receipts in an envelope.*
This year I decided to try to paint in the mornings and work on bookkeeping in the afternoons. This was a total failure. I would just settle in to my canvas and it would be time to move over to the dining room and its carefully separated piles of papers.
Iā€™m back to my usual technique, which is to schedule tax prep during the nicest week of winter weather. Itā€™s a knack, I tell you.
Why canā€™t I just ignore my taxes for a week and get back to them when the weather gets bad? Despite my protestations that I wouldnā€™t do this to myself again, Iā€™ve arranged to be shot out of a cannon again this spring. On March 4, Iā€™m leaving for a short painting trip through Alabama, Mississippi and Louisiana. My third daughter is getting married in May. And after that is my regularly scheduled season. Itā€™s now or never, and the IRS doesnā€™t like never.
Fall cookies for another daughter’s wedding. That won’t work for May!
I have learned that tasks tend to be amorphous until theyā€™re pinned down. That means that small ones, like ā€œorder paintā€ loom as large as ā€œbake 1000 cookies for the wedding reception,ā€ a job I will be doing without my designer pal Jane this year. Writing them down and classifying them helps me keep them in perspective.
Iā€™ve written before about Bobbi Heathā€™s time management system, here. Itā€™s a simple system that can stop you from losing your mind when youā€™re overwhelmed. Whatever system works for you, now is a great time to deploy it, before the weather gets fine and youā€™re on the run.
*I had a GPS that kept mileage records. I just retired it and bought MileIQ. Itā€™s fantastic for the plein airpainter, who starts and stops and is pulled along by the wind.

How professional artists structure their businesses.

While hundreds read the post, only a small handful answered the questions. Their answers are still fascinating.

Last week, I asked professional artists to tell a young painter from Alabama, Cat Pope, how they organize their business.

This is the first survey I’ve ever written. It was very easy to produce, but there are things I should have asked differently. If you haven’t taken it yet, you can still go to the link here. The results mostly speak for themselves; I’ve just added a few parenthetical notes.

The respondents were heavily slanted to the northeast. Would artists from other parts of the country have answered differently? What about Canadian painters?

How hard, I wonder, is it to keep more than 3 galleries supplied with work? I should have also asked about other spaces like coffee shops, restaurants, or hotels.

This next chart represents some serious online work, even for people who aren’t direct-selling through websites.

I feel the frustration of wearing all the hats, all the time. Apparently, I’m not alone. A lot of us put a lot of soul into the ‘sole proprietorship’ idea.

The following was a badly-designed question. I should have given respondents the opportunity to answer “none.” 40% of respondents skipped it entirely, which makes “none” the second-largest category.

 Another missed opportunity. Why didn’t I ask about annual sales goals?

I included this last question because artists are always being asked to “showcase their work” in charity auctions, yet it’s not a deductible donation for us. When we see that work being sold for a fraction of its gallery price, we think it would be easier to just write a check.

Professional artists, please take this survey

A young Alabama artist wants to ask you some questions. Help a girl out, would you?
American Eagle in Drydock, by Carol L. Douglas

Cat Pope is a young artist in Mobile Alabama who is serious about building a sustainable art business. She planned a trip to visit an established artist in her community, and shared her questions with me beforehand.

Why limit this to one artistā€™s experience? Drawing from her list, I created a short survey, which you can access here:
If you are a professional artist and can complete this, thatā€™s great. If you can forward it to your working-artist friends, thatā€™s even better.
What am I going to do with this data? Why, share it with you, of course.
It can’t be all brushwork and happiness…
Here are more of Catā€™s questions, which Iā€™ve answered from my experience. If you have any advice you want to share with her, just write a comment here (not on Facebook) where sheā€™ll see it.
How often do you replenish stock at a gallery? When I finish a new piece that is appropriate to a gallery, I approach the gallerist with it. Paintings take a long time to sell. Be patient.
How do you ship work? Small works, by USPS. Large works, through a dedicated local shipping company that makes the crate for me.
A shipping crate from back when I used to make my own.
Do you provide the gallery with your own contract, or rely on theirs? In Maine, things are pretty informal. I read their contract and ask questions and make annotations if necessary.
How often do you increase your prices, and by how much? Every few years. I survey the competition and my galleries for advice.
Do you ever offer discounts for repeat customers? Of course.
What made you choose your art market? I like the tradition of plein air painting on the Maine coast, and itā€™s a market with a history of making and buying landscape paintings.
Barnum Brook, by Carol L. Douglas, is located in the Adirondacks, which I still consider as part of my regional market.
What percentage of your time is spent creating work? Office duties? I shoot for a 50-50 division of time between painting and promotion.
How many off days do you take in a week for family and personal time? I try to work five days a week. In the summer, thatā€™s impossible, but I remember that ā€œthe Sabbath was made for man, not man for the Sabbath.ā€
What advice would you tell young professionals who want to build a fine arts business, specifically in original paintings? Be seriousā€”as you areā€”about a business plan up front. Frederic Edwin Church was from a very successful family. Their wealth enabled him to pursue an art career. In turn, he was expected to be business-like about it. It was his skill in business and promotion, as much as his prodigious talent, that made him the legend he is today. 

A strategic plan for the artist

Planning isnā€™t the artistā€™s strongest skill. Hereā€™s a step-by-step model you can use.

Winter lambing, by Carol L. Douglas. When I stray from my narrow focus, it’s for my own purposes and intentional.
My husbandā€™s work is incremental. His current project has a three-year timeline. The members of his team have a clear idea of the end product. Each person disciplines him- or herself to finishing their bits each week. Planning has to be part of their process, or the end result would be chaos.
Artists work alone and usually finish a piece in a few hours, days or weeks. Then we move on to the next piece. Our planning is limited, and many of us resist it. ā€œIā€™m a free spirit,ā€ we tell ourselves.
Yesterdayā€™s posttouched a chord. I messaged with artists from Mobile to Maine about how to write a strategic plan.

Apple tree swing, by Carol L. Douglas. One of my goals is to limit how many plein air events I do.

Here are the steps:

  • Find yourself someone smarter than you to work with. Lots of artists have business backgrounds; I donā€™t. Ask that person questions. Ask gallerists for advice. And donā€™t forget your spouse. After you, she/he is the biggest stakeholder in your process.
  • Identify what you want to make and sell. In my case, thatā€™s landscape paintings, workshops, and a weekly class.
  • Identify marketing channels, including cost-free publicity. Social media marketing is so fluid that what works today will certainly notbe effective five years down the road, so be prepared to revisit this question regularly.
  • Julie Richardsuggests that you do a SWOT analysis. I didnā€™t, but I think itā€™s a good idea. That means you identify your:
  • My Acadia workshop is important to me both personally and professionally.
  • Many artists work other jobs to support themselves (including child care and homemaking). They need to figure out how many hours a week they can honestly give their art careers. Other artists are at retirement age or have retired spouses. Youā€™ll be frustrated if you donā€™t face the limitation of time honestly.
  • Who are your target clients? Bobbi Heath and I drew up profiles of our clients based on our sales experience. We each realized we have two separate client bases, one for teaching and one for painting.
  • What are your objectives? Be realistic. When I first did this exercise with Jane Bartlettmany ago, I said I wanted to be earning $10,000 a year. (Money was a lot cheaper back then.) That seemed modest compared to what I was earning as a designer. I failed to make a fundamental calculation. At the price points Iā€™d set for my work, I couldnā€™t possibly produce enough paintings to hit that goal. I was selling well enough, but still coming up broke.

    The answer to that, by the way, was not to raise my prices to an unrealistic level. It was just to ride through those years. Knowing they were coming would have helped my financial planning, though.
     

  • From your objectives, set some concrete goals. Commit to them. Most of my working week is spent working toward them. They keep me focused.
  • How are you going to make those goals a reality? By setting some action items. These may include:
    • A calendar of show applications with the dates firmly inked into your personal calendar;
    • An advertising schedule;
    • A work schedule as in, ā€œIā€™m going to finish six large studio paintings by May.ā€
    • A budgetā€”I realize that youā€™d like this budget to be zero, but thatā€™s not practical. It costs money to make art and it costs money to advertise.
  • Write it down. It doesnā€™t need to be complicated; my current one is barely a page long.
  • Create accountability. I use Bobbi Heathā€™s system for managing multiple projects, but you might need an accountability partner. Make a system and use it.
  • Go back and look at the plan on a regular basis.
Give yourself room to be flexible. My watercolor workshop on the American Eagle is a new thing.

Does this mean you canā€™t be flexible? No. If you see an opportunity, grab itā€”as long as it doesnā€™t take you totally off track. if it does, ask yourself if your current plan is really your best plan, or does it need revision?

Dreams deferred and taken up again

Thereā€™s no reason to beat yourself up for not finishing. You will either find joy in it again, or move on to something else.

Hedgerow in Paradise, by Carol L. Douglas
ā€œDid you ever have a dream or goal, and then let go of it, and try to pick it up again later?ā€ a reader asked. She hasnā€™t been feeling well, so I take the question as a sign that her health is better.
My first cancer, in 2000, required daily radiation, ten months of chemotherapy, three surgeries and a blood transfusion. Every day was devoted to hospitals, treatment and recovery. I didnā€™t think; I just did what my doctors told me to do. When I was finally done, I asked my oncologist what came next. ā€œGo live your life,ā€ he said.
The trouble was, it didnā€™t feel like I had a life anymore. I hadnā€™t worked in almost a year. My kids and husband were managing. Running, which had been so important to me, was impossible. I was, for the only time in my life, profoundly depressed and anxious.
Prayer Warrior, by Carol L. Douglas
My answer was to seek out a therapist. ā€œAll the best people do it,ā€ my friend consoled me. Therapy is likened to peeling an onion, because it is the process of getting past the original complaint and figuring out the deeper issues. I hated it, but it was worth all the time I spent.
A period in the desert can be useful in figuring out whatā€™s important. I saw a former student recently. ā€œIā€™m just not feeling it,ā€ heā€™d told me. Heā€™d had the impulse to take up painting and been very good at it. Work got in the way. He didnā€™t feel like taking it back up.
Cold light, by Carol L. Douglas
And thatā€™s okay. Our callings in life are difficult to discern. In art there is no ā€˜rightā€™ career path. Experimenting, learning, and moving on is part of the process of discovery.  It should never be characterized as failure, no matter what the voices from your childhood tell you.
Years ago, I had a prayer canvas. Each day when I started working, I would pray for people and write their names on the canvas in paint as I prayed. Unfortunately, it started to look like art. It got turned into the painting above.
It ought to have been simple enough to replace, but I never did. This week I finally fished through my collection of failed paintings for another canvas for that purpose. In doing so, I came across an unfinished nocturne I started with my students in last yearā€™s Sea & Sky workshop.
The very unfinished nocturne that grounded the study above.
I have what realtors optimistically call a ā€œseasonal water view.ā€ That means we can see the ocean during the winter. Iā€™ve watched the moon rise over the water for the last three nights. The light it cast was cool, almost green.
Iā€™ve got a nocturne on my easel thatā€™s exciting, but the color structure is wrong. That little nocturne I found in my discards ended up being an experiment in color for this big painting. I think Iā€™ve got it. And Iā€™ve got another idea for a painting as well. Both came from starting again on something deferred. They were totally different, but somehow related.

The new tax bill and self-employed artists

Are you losing all your deductions? Heck, no. The sky didnā€™t fall after all.

More Work than They Bargained For (Isaac H. Evans), Carol L. Douglas, courtesy Camden Falls Gallery

The last major tax reform occurred 27 years ago. Our combined household income was in the $10,000 range since my husband was in grad school. I canā€™t tell you what impact it had on my taxes, because I wasnā€™t filing by computer back then.

This time around, I read daily reports of how this bill would eliminate the home-office deduction or other important considerations for the self-employed. Many of my artist friends were very troubled. It has done none of those things.
Iā€™m not a tax preparer. For heavenā€™s sake, donā€™t rely on this for tax planning. However, Iā€™m keenly interested, because I prepare my own taxes. Anything that would simplify that would make me very happy.
Spring at Rockport, Carol L. Douglas
For many of my friends and family, the biggest changeā€”and one that could cost them dearlyā€”is the cap on state and local tax deductions at $10,000. People in other states used to boggle when I told them I paid $12,000 a year in property taxes in my middle-class neighborhood in New York. Itā€™s one of the reasons I moved. (We still pay income tax to New York, for reasons that are too complicated to go into here.) For artists in New York, New Jersey and California who own their own homes, this cap could hurt.
This will be offset to some degree by changes in the standard deduction and the income tax rate. I sat with a New York artist friend last week totting up her plusses and minuses on my fingers. I think she will be better off even with the property tax cap.
Coast Guard Inspection (American Eagle), Carol L. Douglas, courtesy Camden Falls Gallery
In most cases those households with five-figure property taxes will also see reductions in their tax rate. May they use their savings to buy more paintings.
There are some other changes that might affect artists. One is the threshold for medical expenses, which temporarily drops back to 7.5%. There have been years where that would have mattered to me, and itā€™s a pity that it couldnā€™t have been cut permanently. Itā€™s important to low-income people with catastrophic illnesses, especially in this era of high deductibles. My friend Barb will be happy that itā€™s retroactive to 2017, as she had to have emergency surgery this year.
Winch (American Eagle), Carol L. Douglas, courtesy Camden Falls Gallery
Casualty loss deductions are now limited to federal disaster areas. If a Norā€™easter drops a spruce on your roof and your insurance doesnā€™t cover it, youā€™re out of luck. There are some other miscellaneous expenses you wonā€™t be able to deduct, like unreimbursed job expenses or moving expenses.
But as for Schedule C filersā€”which most of us artists areā€”the new tax bill appears to have helped, not hurt us. It provides an across-the-board 20% reduction of our business income before it gets transferred to our Schedule A. (The rest of its provisions appear aimed at higher fliers than me.)
As far as I can see, the sky didnā€™t fall after all. But if youā€™re reading this differently from me, let me know in the comments.

The high price of selling art

A gallery is worth every penny of the sales fee you pay it.
Dyce Head early morning, sold at a plein air event.
ā€œCan you address the issue of [sales] commissions?ā€ a reader asked. ā€œPerhaps what we as artists should expect in return for whatever percentage commission is being asked? My interest in this stems from the fact that our local art guild is charging 40% commission on pieces in member shows. I think thatā€™s too high for a group of artists who are, for the most part, hobbyists and amateurs, and for what we artists receive in exchange for that commission. I should note that we also pay membership dues every year.ā€
I got a call from a gallerist who represents me last week. He wanted to follow up with a buyer whoā€™d expressed an interest in one of my paintings, and wondered if Iā€™d agree to a small markdown to close the deal. Heā€™s doing exactly what a sales agent should do: working hard to bring both parties together in a deal.
Wadsworth Cove Spruce sold at a plein air event.
He pays rent in an expensive building, pays and trains assistants to work for him, and advertises. He keeps a database of customers and constantly works it. When paintings sell, he packs and ships them. Heā€™s earning his 50% of the selling price, which is, by the way, a pretty standard retail markup. The alternative is to sell the painting myself, and thatā€™s a lot of work.
Member shows like the one my reader asked about are a time-honored way for painters to get their work out into the marketplace. Iā€™ve done many of them, both as a student and as a member of plein air groups. In my experience, the organization just passes through the sales commission of the hosting venue.
Iā€™ve shown in university shows, which charged no commission at all (and paid a stipend). I expect to pay a commission of around 25% if I sell through a restaurant. Plein airevents take between 25-40%. In return for that you get the imprimatur of the place, follow-through, sales closure, exposure, and hospitality, in greater or lesser measure.
Curve on Goosefare Brook sold through the Ocean Park Association.
Non-profit, artist-run galleries (cooperative galleries) require a monthly rental fee and volunteer work hours. In some cases, thereā€™s a nominal sales commission as well. In exchange, they provide wall space, openings, and a place to hold events. Many of them are respected galleries.
Then thereā€™s the so-called vanity gallery. These arose because there are more artists wanting to show in perceived ā€˜hotā€™ markets like New York than there is gallery space. Wherever thereā€™s a shortage, thereā€™s an entrepreneur happy to spin your pain into money.
Vanity galleries offer artists a temporary balm for the slings and arrows of outrageous rejection. Theyā€™re expensive, and they wonā€™t get you discovered. No reputable gallerists are searching them for new talent. A traditional gallery takes its cut after the sale; the vanity gallery takes it up front. That means the traditional gallery works to sell to customers, whereas the vanity gallery works to sell to artists.

Just one bullet per customer, please

Mixing bullet points is a simple marketing error. How many more mistakes am I making in my one-man band?

Apple tree with swing, Carol L. Douglas, available through the Kelpie Gallery.
I spent the last two days doing 2018 planning with Bobbi Heath. While I normally hate business meetings, this one was done in stocking feet, with a woodstove and good food.
A good confab with a peer can net you as much or more than a conference does. Ask yourself these questions first:
  • Are our goals and experiences similar enough to be useful to each other?
  • Are our values the same?
  • Can this person be trusted?
  • Will he or she stay on task?
  • Is he or she able to contribute knowledge, experience or process?
  • Is he or she a creative thinker?

Flood tide, by Carol L. Douglas, sold at Castine Plein Air 2017
Iā€™ve had enough experience with art support groups to know that they often devolve into long-winded stories, pissing matches, emotional support groups, or ego-stroking. They have their place in life, but they wonā€™t advance your career.
The person best qualified as your informal business coach might have no experience in the art world at all. If you have enough knowledge yourself, that can work well, but it wonā€™t help if youā€™re a newbie in the art world. Someone has to understand the nuts and bolts of how paintings are sold. Having said that, my move to Maine was coached by a business consultant with no art-sector experience.
Bath time, by Carol L. Douglas. I don’t focus on online sales, but this sold on Facebook, and netted me a friend in the bargain.
In her former life, Bobbi was a tech start-up project manager. She knows how to move a small business from concept to reality. I have a different but equally valuable background, which comes from years of slogging in the art market. Most importantly, we trust each other.
The question you and your partner are going to ask is, ā€œWhere are we now, and where do we want to be in five years?ā€ The answer should not be, ā€œrich and famous,ā€ but it might include something like ā€œlooking more like an artist,ā€ which is, in fact, brand management. You want to be concrete, but not limited.
Setting blocks, by Carol L. Douglas, available through Camden Falls Gallery.
Bobbiā€™s and my business models are a mix (in different ratios) of the same activities. I need to reset the mix. My mix of galleries/teaching/workshops and plein air events ought to be more grounded in my own geographical location, at least from June through September.
Tracking your own hours can reveal a gap between where you’re spending your time and how you’re making your money.
There is no real planning without data. I have some, but itā€™s all estimated. Better data might tell me that Iā€™m investing time and energy into the wrong things. The above pie charts are fictitious, but theyā€™re an example of how our work might not be going into the most financially productive things. In some cases, that is by choice. For example, right now I choose not to monetize this blog by selling advertising.
My New Yearā€™s Resolution is to start logging my time just as my programmer husband does. I want to know how Iā€™m piddling my time away.
Most of working your way into a better business model is simple trial and error. Iā€™m especially good at the error part. That’s good for success, in fact, but you can’t be stretched so thin financially or timewise that experimentation sinks you.
Bobbi told me about a recent mailing she did, where she learned never to have more than one offer (bullet point) in an ad. She had two, and they got conflated in her readersā€™ minds. I realize Iā€™m doing the same thing with my workshop ads. I need to fix this.