Why sell your work? | Carol L. Douglas

Selling is not selling out. If nothing else, you can use the money to buy more paint.

Keuka Lake, by Carol L. Douglas. All that vert is beautiful, but tough on allergies.

There is a myth that the word Genesee is Seneca for “Pleasant Valley.” In fact, it means “miasma,” from the humid air that hangs over the Genesee Valley. The Seneca were the most numerous of the Haudenosaunee people. Many moved west along the Niagara River and south into Pennsylvania. This was largely to escape the heavy air in their heartland.

The Adirondacks were never permanently settled by the Iroquois and Algonquin. They hunted there and brawled with each other. The winters are too cold, the summers are rainy, and the soil is thin.

I haven’t had an asthma attack since I left New York. Rochester is a city of lovely gardens, which means heavy pollen. I loved to garden; I hated my allergies. In Maine, nobody fusses with rare plants, and the offshore breezes keep the pollen down. I replace my rescue inhaler annually but never need it.

Letchworth Middle and Upper Falls, by Carol L. Douglas.

Last week in the Adirondacks I was having twinges of breathing trouble. It was nothing that I couldn’t control by sitting quietly. When I arrived at Long Beach Island, NJ, my asthma bloomed with terrific ferocity.

“Welcome to New Jersey,” my New Jersey pal Toby texted me when I complained. I blamed the cedars and retreated to air conditioning.

With temperatures in the mid-eighties and no shade, both Bobbi Heath and I were wilting. A few passers-by expressed amazement that we were painting here instead of at home in cool, breezy Maine. Why would we do that, they asked. We’re here to sell paintings.

Bridle path, by Carol L. Douglas

Sometimes I meet people at plein air events who say they do these events just to have fun. I’m not sure if I believe them. These festivals are organized around the all-important show and sale at the end. The energy is infectious.

Selling your work is important. When people pay money for your work, they’re telling you that it’s good enough to shell out for. That’s far better validation than your grandmother’s praise.

Selling is communication, a dialogue between you and the buyer. Putting your work out with a price tag forces you to see it as transactional, as a reciprocal exchange of ideas. That, in turn, requires that you clarify your ideas enough for them to make sense to the viewer. Some people call that ‘selling out,’ but I’m not talking about producing dreck. I’m talking about the difference between omphaloskepsis and conversation.

Eastern Manitoba forest, by Carol L. Douglas. I love trees but they don’t always like me.

Selling your work grows your fan base, because it puts your work out there for public consideration. And therein lies the rub. When you first start out, the work you labored over will probably be met with cruel indifference. You just need to work through that.

I first started selling paintings because the finished ones were taking up too much room. And, of course, most of us also need the money, if only to buy more paint.

According to Toby, today is going to be cooler. We’ve got paintings to make and a schedule to keep. I sure hope she’s right.